WordPress Link Audit and Bulk Editing

Published: 3 Mar 2023

Link integrity is essential for both user experience and SEO. Using Python scripts and SQL queries on your database, I can perform a link audit to identify problems with links in your WordPress content:

  • Find broken links (links to pages or websites which don't exist, returning a not found 404 error when user clicks such link), both internal (links to non-existing pages on your own website) and external / outgoing (links to non-existing websites outside your own site).
  • Check link rel attributes and follow/nofollow status.
  • Identify potential orphan pages – pages on your website which have no incoming links from other pages, making them hard to find by search engines and/or hurting their search engine rankings.

Then we can use Python + SQL to fix these issues automatically whenever possible:

  • Remove links to non-existing pages or replace them with new ones.
  • Bulk update link href attributes to use correct URLs.
  • Bulk change link rel attributes to use nofollow on outgoing links, follow in internal links.
  • Add links from relevant pages to existing orphan pages.

Contact me if you need help checking and fixing your links:

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